Wednesday, February 18, 2009

Newsletters

For a couple of years, I have been sending periodic emails to my customers. At times they are purely business (where I will be selling my products and when). Sometimes they give updates on new products. Yet at other times these emails are plain chatty. My latest email which was sent out last week fits into the last category. Here is part of it for you to enjoy. Let me know if you want to be added to my email list!

Dear customers,

In our family, bread is a central part of our food life. A meal where bread is absent is a rare thing. If on occasion our bread supply runs dry, we are thrown into a frenzy. "You mean I have to eat cereal?" "What do I pack for my lunch?" "How are we going to satisfy the bigger appetites?"

Bread is important to my family. There is never a season where it goes out of style, though the style does on occasion change. Winter generally gives bread the opportunity to sport a more cozy, comfortable style. Rather than having just the utilitarian job of providing a quick meal or packed lunch, bread is served alongside a steaming bowl of soup or other warm and comforting food. Bread also often wears a medicinal side at this time of year. At these times a slice is toasted and given to the stomach that has been made sensitive by an unwanted "bug." Yes, this food has an outfit for every occasion.

Ready to help you make any occasion special,
Elsa

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Bread Facts

Did you know... that bread is affected by its environment? Sourdough bread is the most noticeably altered by its surroundings. Depending on what is in the air, sourdough bread takes on different flavors. That means authentic "San Francisco sourdough" can be made nowhere but San Francisco, and Bethlehem - "House of Bread" sourdough can be made nowhere but, well, in my kitchen. Even a change in season which brings a big change in atmosphere causes a difference in flavor. For me that means a winter of more mild sour flavors.